Hi, I'm Rachel.
I'm a graphic designer from the South Shore of Long Island. Six years in San Diego, currently in London. My friends would say that I'm too loud, but always down to cook you a meal.
For ten years I've designed for 20+ consumer brands: lacrosse, running socks, swimwear, salon supplies. Along the way I learned how a brand holds up when it has to work on a printer, a website and a busy store all at once.
Since 2017 I've also been designing for independent food and beverage makers back home. An ice cream sandwich brand that grew from 4 to 40 stores across Long Island. A craft distillery I've designed labels for since 2020, now shipping nationwide. I still point them out to whoever I'm with.
I grew up where people wear their local surf shop's logo like a badge. That's what I want for every brand I work on, something the people around it are proud to show off.
So if you're the maker at the farmers' market, the distillery down the road, or the founder with a killer recipe and a logo you made at 2am, show me what you've got. I'll tell you it's a great start.
When I'm not designing, I'm chasing waves, winning at pickleball, or photographing whatever's on the table.
At the end of the day, I just want my clients to be happy. Watching a stranger pick up something I designed and not put it back doesn't hurt either.
BRANDS I HAVE WORKED WITH